Moms Rasoi

Project Overview

Helped launch Mom's Rasoi from scratch.

Created complete branding and marketing strategy for this food brand - from pre-launch excitement to post-launch growth.

Challenges & Constraints

• New brand with zero market presence

• Needed to build identity before launch

• Competitive food market

• Required strategy for both pre and post launch phases

Project Solution

• Developed brand identity with warm, homey feel

• Created pre-launch teasers to build anticipation

• Designed consistent visual language across platforms

• Crafted launch campaign to maximize initial impact

• Built ongoing content strategy for sustained growth

Outcome & Results

• Successful brand launch with strong initial engagement

• Clear brand identity that connects with target audience

• Established social media presence from day one

• Created foundation for long-term growth and recognition

Visit full project: https://www.behance.net/gallery/175294549/Brand-Strategy-for-Moms-Rasoi