ArtBuzz India

Project Overview

Built social media presence for ArtBuzz India, a youth hostel chain featured on Shark Tank. Started from scratch to create a vibrant online community for travelers and hostel guests.

Challenges & Constraints

• Zero social media presence when I joined

• Needed authentic content that resonated with young travelers

• Had to stand out in a crowded hospitality market

• Limited budget for growth

Project Solution

• Created content strategy focusing on real guest experiences

• Highlighted unique design elements of each hostel

• Developed consistent posting schedule across platforms

• Used user-generated content to build authentic community

• Leveraged hostel events to drive engagement

Outcome & Results

• Grew followers from 13K to 35K (all organic)

• Increased booking inquiries through social channels

• Built recognizable brand voice for young travelers

• Established ArtBuzz as a lifestyle brand, not just accommodation

Visit their Instagram: https://www.instagram.com/thesocialstays